Pure Creative

"They say if your business can make it 5 years, you'll make it for good. It's been one exciting (at times difficult), and rewarding journey this far," said CEO and Founder Maggie Sargent. "We are proud of the creative work we have been doing, and have built up a strong client base. I'm thankful to all the people that have helped us get where we are today."
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Pure Creative will begin work with Keystone Substance Abuse Services to design their new web site. The site will incorporate four main areas that focus on Prevention, Services, Community, and Facilities. A interactive sister site complete with video, live chat and a blog, www.allonboard.org, was created by Pure Creative in 2006 that focuses on the community partnering as a whole to help curb underage drinking. "We are looking forward to working with Keystone on another exciting project that makes a positive impact on the community," said Pure Creative CEO Maggie Sargent.

Keystone Development Director Jane Alleva said, "for a medium-size nonprofit like Keystone, we needed an agency that can design everything from a logo to a website and everything in between. Their name says it all: 'Creative.' That is the kind of work we've gotten from them--fresh, professional, and contemporary. The Pure Creative staff are innovative, detailed oriented, responsive, and overall problem solvers."

The site will be complete in the Summer of 2008.
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Pure Creative has contracted with Provident Community Bank to design the creative campaign for the launch of their exciting new product, Dream Checking, a high interest rate yielding checking account. The campaign will include a new Dream Checking logo, a series of 'teaser ads', full page 'splash' ads, and ongoing 'image' ads that will run in several papers across the Carolinas, including The Greenville News, Creative Loafing, and The Herald.

Pure also designed custom 'name tags' for the staff to wear that correspond with the campaign, and large 5X4' "dream boards" that were displayed in nine of the bank's lobbies across South Carolina to get people excited about the new product.

"Provident was really fun to work with and one of our absolute favorite clients. They had great ideas and a lot of energy, and the chemistry between us made for some really strong creative work," said CEO Maggie Sargent. "The first day of the campaign - when the full-page ads ran - I asked them 'how's it going?', and they told me 'the phone is ringing off the hook!'. That kind of response made the entire thing worth it! It really is the most fun part of my job, to hear things like that."

Vice President and Marketing Manager Brenda Billardello was equally pleased. She said, "I met Maggie when she first started her business, Pure Creative. Over the years, I have watched her business grow. I have been very impressed with her creativity. So, when the opportunity arose at Provident Community Bank to work with a creative agency, Maggie was the first one I called. Pure Creative listened to our needs for a new product we launched and they produced outstanding results!"
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Pure Creative recently redesigned the newsletter that is distributed to Wachovia's largest banking complex in Charlotte. Managed by Childress Klein Properties, the complex is the place of work for over 10,000 employees.

"Disseminating information throughout the complex is very important, and the newsletter helps with that job," said Anna Vandiver, the Tenant Relations Manager for Childress Klein Properties. "The team at Pure Creative did an excellent job meeting our needs. They are proactive problem solvers with fresh, new ideas. They had excellent story ideas and thought provoking questions for those they interviewed. We are very pleased with the transformed newsletter design both in copy and design, and we look forward to working with them on an ongoing basis."
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Pure Creative will continue to service clients in the Rock Hill and surrounding areas while expanding more services into Charlotte. Please note that the new company phone number is 704-771-1560.
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It allows you to easily navigate through variety of work from logo design and brochures to websites, commercials and more. The photo in the background - which will change on a weekly basis - adds an artistic element and showcases a featured photographer and their interpretation of a 'pure creative' image. "This reinforces our brand image and helps support local artists at the same time," says Sargent.
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"We offer a free consultation for companies interested in creating or refreshing their current marketing materials," said CEO Maggie Sargent. "Lindsay's detail-oriented personality mixed with her energy and enthusiasm make her the perfect person to walk them through the entire creative process," said CEO Maggie Sargent. Lindsay can be reached at ltroutman{at}purecreative.com, or 704-771-1561.
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